Reactivate your “dead” leads with this simple email/txt script

I am often amazed by the real estate industry’s obsession to generate new leads when we have a huge repository of insanely “qualified” leads already in our possession. This maybe from visitors who have registered at open houses, home valuation inquiries that stopped responding to us, leads that we bought from our Zillow, Trulia or other syndicator sites, or that lead generation platform such as BoomTown (that you stopped using last month) and it still has hundreds of registrations. In essence, if you have been in the business even for a short amount of time, you have a bunch of “dead” leads… and the longer you have been in the...