I am often amazed by the real estate industry’s obsession to generate new leads when we already have a huge repository of potentially “qualified” leads already in our possession. This could be from visitors who have registered at open houses, home valuation inquiries that stopped responding to us, leads that we bought from our Zillow, Trulia or other syndicator sites, or that lead generation platform such as BoomTown (that you stopped using last month) and it still has hundreds of registrations.
In essence, if you have been in the real estate business even for a short amount of time, you have a bunch of “dead” leads… and the longer you have been in the business, the more unresponsive leads you have that are now being recycled as new leads to someone else in the industry.We reactivated 1,002 dead leads in 24hrs using this simple script Click To Tweet.
Remember, we are looking for responsiveness from someone that has been unresponsive… so the goal is to only re-start the conversation!
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