When done well, geographic farming (business development focusing on a particular micro-market such as an area, neighborhood, building or community) has always yielded great results for real estate agents. It allows agents to create a repeatable target market and also enhances their image as a local market specialist.
In this episode, I share the Top 10 things every geographic farmer keeps track of… not just from a perspective of knowing a particular statistic or number, but more on how to use that effectively when communciating with clients and prospects.
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