7 Simple Strategies to Go from Average to Awesome | Podcast

Ever wonder what crucial piece of advice you’re missing to dramatically improve your business? You won’t be after today’s episode, where Sharran discusses The 7 Simple Strategies to Go from Average to Awesome. During the show, he’ll talk about everything from leveraging your X-factor, to the importance of being hyper-responsive to your clients. He’ll also highlight how instituting a weekly review of your personal and company goals can radically improve your overall business strategy. Don’t let the practicality of these tips fool you—they’re an easy way to take your operation from good to GREAT.

3 Key Points

  1. Do a weekly review of the previous week past and the coming week—check to see if your tasks align with your goals.
  2. Broadcast your brand on all your media channels and make sure your message is consistent—consistency is the key to positive habit forming.
  3. What is your X-factor? Identify what sets you apart from the competition and market to that unique strength.


Show Notes

  • 00:48 – Implementing these 7 strategies will have a phenomenal impact on your business
  • 01:35 – Sharran asks the listeners to ask questions by pressing the 5-star review on iTunes
  • 02:40 – The first strategy: build for discovery
    • 02:50 – Have you Googled your name, your competitor’s name, or any other business name?
    • 03:18 – The way brands are built 20 years ago is different from how we build brands today
    • 03:51 – Every time you include your brand in your message, you’re making your brand discoverable
    • 04:00 – You weave your online identity the exact way you want it
    • 04:36 – “Every single thing you do needs to be in line with how people discover you on search”
    • 05:10 – There is no excuse for not being on every online channel
    • 05:48 – Make sure your profile on every online channel has the same branding
  • 06:26 – The second strategy is the X-factor
    • 06:30 – Sharran talked to a few agents who have that dynamite X-factor
    • 06:51 – How you stand out from the rest is by knowing exactly what you do and who you are
    • 07:25 – What is your ‘only’ statement? (for ex. “I am the only agent who has a CPA background, has a generation of realtors behind me, has 5000 followers, etc”)
    • 08:15 – You have to find your ‘only’ statement and it has to be of benefit to your client
    • 08:49 – “Your X-factor is extremely important because, at the end of the day, that’s how you start and end every meeting”—you should hire me because ONLY I can do this
    • 09:30 – List down the top 10 reasons why you should be hired
    • 09:55 – Cross out the things that anyone else can do as well
  • 10:35 – The third strategy is hyperresponsiveness or the communication standard
    • 11:02 – When someone reaches out, you have to respond quickly
    • 11:47 – Sharran shares one of the agent’s replies when a client asked about the mode of communication
    • 12:40 – The agent laid out the expectations for communication
    • 12:53 – In today’s industry, being hyperresponsive is a necessity
    • 13:26 – Some of the clients who talked to Sharran didn’t like how the agents communicated
  • 14:02 – The fourth strategy: the topic of all the money is in the list
    • 14:33 – Your database is everything; it is the people you know and who know you and that have given you permission to communicate with them
    • 15:27 – Sharran’s challenge is for you to put a goal down for the number of new people that you are going to add to your database THIS year
    • 16:55 – If you have 100 people in your database, you potentially have 10 deals that could happen
    • 17:09 – The larger and more nourished your database is, the better off you’re going to be
  • 17:20 – The fifth strategy
    • 17:32 – “We live in a social-proof generation”
    • 17:50 – People don’t build a repository of testimonials because they don’t have an idea of how to use it; they don’t know its value
    • 18:16 – The most valuable asset is your testimonial
    • 18:40 – You can share your testimonials with your clients
    • 19:52 – The client expectations are set-out from the types of testimonials that they read
    • 20:20 – Sharran challenges you to commit to achieving a number of testimonials
  • 21:10 – The sixth strategy
    • 22:08 – When you reach out to a professional, ask them for 30 minutes of their time and give them a presentation
    • 22:20 – The presentation is the exact same presentation you made for a client on how you listed their home
    • 22:40 – Ask them for feedback about the presentation
    • 22:46 – Tell them that you want to know how you can lead them in
    • 23:35 – Commit to doing at least one client presentation for one of the members of your sphere
  • 24:00 – The seventh strategy is the power of weekly review
    • 24:16 – Set aside a half an hour or an hour block in your week
    • 24:38 – Look at your previous week to review what has happened
    • 24:59 – Look at the week ahead and check the meetings that are coming up
    • 25:20 – After looking at the week before and the week ahead, see if they align with your goals
    • 25:47 – Commit to a small block of time in your week to structure your goals
    • 26:06 – You’ll have a more productive week because of this
  • 26:18 – Sharran’s summary of the 7 strategies
  • 27:27 – Think of one thing that you’re committed to changing
  • 28:00 – Email Sharran what you like, what you’re committed to or how the podcast can do better
  • 28:40 – Tomorrow’s episode’s guests


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Show Notes provided by Mallard Creatives

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